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Get ready to experience the heart-pounding excitement of the new Ford Mustang. 

The new Ford Escape has arrived at Roswell Ford, and it's better than ever. 

Ford's F-series pickup trucks have led the way in the sales of trucks in Lovington, NM, for decades. 

Browsing Our New Ford F-150 Inventory

Drivers near Artesia, NM, recognize truck performance and value. That's why the Ford F-150 is one of the fastest-selling vehicles at Roswell Ford. 

If you've been shopping for new trucks that deliver peak performance, capability, comfort, and style, Roswell Ford is your one-stop shop.

Here at Roswell Ford, we specialize in helping you find the right SUV at the right price. With outdoors SUVs, family-friendly SUVs, and small SUVs showcased on our lot, our Ford dealership in Roswell, NM has the model variety you seek. Explore the wide selection of new Ford SUVs for sale in Roswell, NM.

When Ford describes the latest look of the Mustang, they claim, "A Blur Never Looked So Good." The latest Ford Mustang offers the classic look of the iconic Mustang of the 1960s with a few modern upgrades. It is designed for optimum aerodynamics, while not forgetting the Fastback design of the mid-60s version of the Pony.

The Ford F-150 here at Roswell Ford is a half-ton truck that is considered light-duty but actually boasts best in its class capability and towing capacity. The Ford F-150 is offered with a wide selection of engines, from a gas-powered V6 to a powerful diesel.

The Ford Edge is known for having capability on every turn. The capability features make it easier for you to multitask. Electric-power assisted steering is one of those features. This feature will make it easier for you to steer your vehicle when you are driving on an unstable road. You will also be able steer without putting in a lot of effort.

Intelligent all-wheel drive is another feature that will make it easier for you to drive. The main purpose of it is to enhance your traction and handling. It has sensors that will help determine exactly how much traction…

Across classes, today's vehicles must be powerful, efficient, safe and geeky. The Ford Transit Connect ticks all of the boxes, combining powerful engine, high towing capacity and advanced driver assist with cutting edge smart features. Consider the following features, two of many that our Roswell Ford team can't praising.

Ford Teamed With Waze

Waze, the extra-easy, user-submitted navigation app that delighted drivers when it debuted in 2008, is now standard on the Ford fleet via the Sync 3 infotainment platform and corresponding smartphone app, Sync 3 AppLink. Boasting a voice