Welcome to Roswell Ford

Make the short drive to Roswell Ford, where we're dealing.

Our Sales Department is now open ONLINE! Click here to learn more!

Stress-Free Car-Shopping

Welcome to the "New" Roswell Ford. 

Roswell Ford is the newest addition to the Krumland Auto Group "family of dealerships".

Acquired in February of 2018, Roswell Ford joins one of most respected and reputable Auto Groups in the nation. Owned and operated by Tom and Linda Krumland, Roswell Ford is now poised to offer the world class service and sales that customers in Southeastern New Mexico (and beyond) have come to expect. 

Roswell Ford General Manager, Matt Johnson, strongly believes that customer service is the key to the success of any dealership. Matt brings his 25+ years of experience in the automotive industry - in both sales and service. His philosophy of "Placing the customer first" goes along with the Mission Statement of the Krumland Auto Group, which is "To constantly improve our process as to provide our customers with a level of service and goods we would want our best friends to receive. We will do this with respect for our customers time and money, in an environment and attitude that is helpful. From a friend you expect ethical, moral, honest, and respectful behavior, this is my promise to you." 

--Thomas Krumland 

Want to Talk Auto Finance?

When it comes to financing, that's where our car loan and Ford specialists step in. We're here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories or protection packages, or figuring out the final details of your loan or lease package, let us guide you along the way.

We Keep You Going

Service Manager, Phil Kearns, brings an equally incredible 27 years of experience to the team. Phil is a Master technician with both diesel and gas engine certifications. Phil has owned and operated repair facilities throughout the Southwest and is highly regarded as an expert in Ford repairs and maintenance. 

Parts Manager, Tim Hecker, brings his 30 years of Ford parts' management experience to the team. His philosophy of maintaining a parts department with the most up-to-date and readily available parts will streamline repairs and maintenance for our customers. 

Between Phil and Tim - Roswell Ford now has one of the most respected and qualified service departments in the country. That translates to an amazing service experience for our valued customers.

It means you can trust that your vehicle is in the best hands possible.

Get in Touch

  • Contact Our Sales Department: 575-623-3673
  • Monday8:00am - 7:00pm
  • Tuesday8:00am - 7:00pm
  • Wednesday8:00am - 7:00pm
  • Thursday8:00am - 7:00pm
  • Friday8:00am - 7:00pm
  • Saturday8:00am - 7:00pm
  • SundayClosed
  1. Roswell Ford

    821 North Main Street
    Roswell, NM 88201

    • Sales: 575-623-3673
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