Make the short drive to Roswell Ford, where we’re dealing.


New Arrivals

  • 2019 Ford Ranger XLT Truck

    2019 Ford Ranger XLT Truck Eco…

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  • 2019 Ford F-350SD Lariat Truck

    2019 Ford F-350SD Lariat Truck…

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  • 2019 Ford F-350SD STX Truck

    2019 Ford F-350SD STX Truck Po…

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  • 2019 Ford F-350SD XL Cab/Chassis

    2019 Ford F-350SD XL Cab/Chass…

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  • 2019 Ford F-350SD XL Truck

    2019 Ford F-350SD XL Truck Pow…

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2020 Ford Mustang
2020 Ford Mustang Coupe

New Offer!

0.0% APR for 72 mos on select Ford models

2019 Ford F-150
2019 Ford F-150 Truck

New Offer!

$1,250 and 0.0% APR on select Ford models

2019 Ford Expedition
2019 Ford Expedition SUV

Schedule Your Next Service Appointment

At Roswell Ford, our highly qualified technicians are here to provide exceptional service in a timely manner. From oil changes to transmission replacements, we are dedicated to maintaining top tier customer service, for both new and pre-owned car buyers! Allow our staff to demonstrate our commitment to excellence.

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Welcome to Roswell Ford

Welcome to Roswell Ford

Your Dealership for Ford Car and Truck Inventory and Auto-Service

Customer service is one of our top priorities at Roswell Ford so we are committed to working with you and your personal budget to ensure you get a good price on your family Ford SUV or work pickup. We offer our drivers multiple auto-financing options and specials to help you get the best deal possible for your next Ford car, SUV, or truck. From ARTESIA NM, CAPITAN and ELIDA NM, drivers can rely on our Ford dealership in Roswell for simple financing that works for you. Visit us today or get started at home with our secure online financing application.  

As part of the Krumland Automotive Group, drivers can expect exceptional service maintenance as part of their purchase at Roswell Ford. Our K-Care Pre-Paid Maintenance saves you both time and money when you bring your Ford in for a routine maintenance check or unexpected auto-repair. 

Discover Ford Car and Truck Inventory at a Variety of Price Points

Roswell area drivers can discover the latest in best-in-class Ford pickup performance in our new inventory at Roswell Ford. Our new inventory of Ford F-150, F-250, and F-350 pickups are packed with the latest performance features and smart tech. functionality so you can work smart as well as hard. Discover innovative trailing features to make hitching up and getting on the road simple with features like a rearview camera display and Trailer Sway Control. In addition to our advanced performance and safety features, drivers can continue to depend on our Ford pickups for optimal payload and towing capabilities so you can do more.

Drivers can also discover our latest takes on classic Ford vehicles like our Ford Fiesta and Ford Mustangs for the iconic driving experience with a modern twist. Our Ford Explorer SUVs are packed with driver-assisted safety features and versatile cargo functionality so you can load up and get on the road with ease.

When you're looking to save, drivers can explore our used vehicle inventory for some of the most competitive prices on Ford cars, trucks, and SUVs in Roswell. Visit us today to test drive our latest used pickups from Ford as well as low priced vehicles Chevy, Toyota, Nissan, and Hyundai with some vehicles starting at 10,000 dollars and under.

Ford Auto-Repair When It Works for You

Hassle-Free Auto Service in Roswell

At Roswell Ford, we understand that your daily life doesn't stop just because your car or truck is in the shop. Our full-service Service Center is packed with amenities to help you keep going or slow down while your new or used Ford is in for a routine maintenance check or auto-repair. When you're looking to wait out your service appointment, our dealership offers you a comfortable waiting area and coffee. Do you need to stay on-the-go? Our complimentary shuttle service is available to take you to and from your home or nearby workplace.

Whether you've been coming to us for your service maintenance needs for years or if you're scheduling your first appointment with us, drivers can save on our wide variety of services with our current selection of coupons, rebates, and discounts. From overall service discounts to rebates on genuine Ford parts, products, and accessories, our service coupons ensure that dealership-quality service is cost-effective at Roswell Ford. Simply schedule your next service appointment online with our scheduling form and come in to see the difference our Service Center at Roswell Ford can make.

When you need auto-repairs or are trying to complete an at-home project, our Parts Department offers some of the widest range of genuine Ford parts and accessories in Roswell. Contact or visit us today to learn more about our current selection as well as speaking with our Parts professionals about your specific service needs. 

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