Welcome to Roswell Ford

Schedule Service

Expert technicians and advisors are ready to keep your vehicle in top running condition.

Schedule Service

Flexible Financing

We're here to help you by going over every option clearly, and will find the right plan for you.

Explore Your Options

Special Offers & Incentives

Proud to offer competitive prices, we work hard to leave more money in your pocket.

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Stress-Free Car-Shopping

Welcome to the "New" Roswell Ford. 

Roswell Ford is the newest addition to the Krumland Auto Group "family of dealerships".

Acquired in February of 2018, Roswell Ford joins one of most respected and reputable Auto Groups in the nation. Owned and operated by Tom and Linda Krumland, Roswell Ford is now poised to offer the world class service and sales that customers in Southeastern New Mexico (and beyond) have come to expect.  Roswell Ford General Manager, Jeremy Crow, strongly believes that customer service is the key to the success of any dealership. Jeremy brings his 25+ years of experience in the automotive industry - in both sales and service. His philosophy of "Placing the customer first" goes along with the Mission Statement of the Krumland Auto Group, which is "To constantly improve our process as to provide our customers with a level of service and goods we would want our best friends to receive. We will do this with respect for our customers time and money, in an environment and attitude that is helpful. From a friend you expect ethical, moral, honest, and respectful behavior, this is my promise to you." 

--Thomas Krumland 

We Talk Finance and Service

When it comes to financing. That's where our car loan and Ford specialists step in. We're here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories or protection packages, or figuring out the final details of your loan or lease package, let us guide you along the way. Our team would love to put you behind the wheel of a new Ford Car, Truck, Van, or SUV from our vast inventory of new vehicles. Whether you are looking for a new Ford vehicle like the F-150, F-250SD, F-350SD, Fiesta, Fusion, Ranger, EcoSport, Escape, Explorer, Expedition, Mustang, or Edge, we are sure we can help you find the Ford car, truck, van, or SUV of your dreams. We also have a great selection of used vehicles with many pre-owned sedans, trucks, and SUVs from Ford and many other great brands

Roswell Ford is also by your side whenever you need any car service and repair work done in Roswell. What's more, our auto parts team would be happy to get you whatever you need to keep your Ford vehicle on the road for many miles to come.

Get in Touch

  • Contact Our Sales Department: 575-623-3673
  • Monday8:00am - 7:00pm
  • Tuesday8:00am - 7:00pm
  • Wednesday8:00am - 7:00pm
  • Thursday8:00am - 7:00pm
  • Friday8:00am - 7:00pm
  • Saturday8:00am - 7:00pm
  • SundayClosed