The Bronco Sport is a compact SUV built on a car-based platform, making it more fuel-efficient and maneuverable for daily driving around Roswell, Lovington, and Artesia. The full-size Bronco is a body-on-frame truck designed for extreme off-roading with removable doors and roof. If you want adventure capability in a size that works for parking, commuting, and weekend trails, the Bronco Sport delivers that balance. Our team at Roswell Ford can help you compare both models based on your specific needs.

For serious trail capability, the Badlands trim offers the most off-road equipment including advanced G.O.A.T. Modes (Goes Over Any Terrain), Intelligent 4WD with rear differential lock, and enhanced ground clearance. If you're exploring rocky terrain near Mescalero or tackling dirt roads around Hagerman and Bottomless Lakes, the Badlands provides maximum confidence. For lighter adventure needs, the Big Bend or Outer Banks trims still deliver capable 4WD performance at a lower price point.

G.O.A.T. Modes (Goes Over Any Terrain) is Ford's Terrain Management System that optimizes the Bronco Sport's powertrain, transmission, and traction control for different driving conditions. Available modes include Normal, Eco, Sport, Slippery, and Sand (with Mud/Ruts and Rock Crawl on Badlands). Simply select the mode that matches your terrain—whether you're navigating wet New Mexico roads, sandy washes, or rocky trails—and the system automatically adjusts throttle response, shift points, and traction control. It's designed to give you more capability without requiring off-road expertise.

Yes. Roswell Ford serves Bronco Sport shoppers throughout southeastern New Mexico, including Artesia, Lovington, Mescalero, and Hagerman. We understand the diverse terrain and driving conditions across the region, from city streets to backcountry trails. Check our current Bronco Sport inventory and reach out to our team to confirm the exact trim, color, and features you're looking for.