Welcome to our new website!!

Roswell Ford is the newest addition to the Krumland Auto Group "family of dealerships".

Acquired in February of 2018, Roswell Ford joins one of most respected and reputable Auto Groups in the nation. Owned and operated by Tom and Linda Krumland, Roswell Ford is now poised to offer the world class service and sales that customers in Southeastern New Mexico (and beyond) have come to expect. 

Roswell Ford General Manager, Matt Johnson, strongly believes that customer service is the key to the success of any dealership. Matt brings his 25+ years of experience in the automotive industry - in both sales and service. His philosophy of "Placing the customer first" goes along with the Mission Statement of the Krumland Auto Group, which is "To constantly improve our process as to provide our customers with a level of service and goods we would want our best friends to receive. We will do this with respect for our customers time and money, in an environment and attitude that is helpful. From a friend you expect ethical, moral, honest, and respectful behavior, this is my promise to you." 

--Thomas Krumland 

Service Manager, Johnny Harrell, brings years of experience to the team.

Parts Manager, John Barrows, brings his Ford parts' management experience to the team. His philosophy of maintaining a parts department with the most up-to-date and readily available parts will streamline repairs and maintenance for our customers. 

Between Johnny and John - Roswell Ford now has one of the most respected and qualified service departments in the country. That translates to an amazing service experience for our valued customers.

It means you can trust that your vehicle is in the best hands possible.

Contact Info

Roswell Ford

821 North Main Street
Directions Roswell, NM 88201

  • Sales: 575-623-3673
  • Service: 575-623-3673
  • Parts: 575-623-3673

Showroom Hours

  • Monday 8:00am - 7:00pm
  • Tuesday 8:00am - 7:00pm
  • Wednesday 8:00am - 7:00pm
  • Thursday 8:00am - 7:00pm
  • Friday 8:00am - 7:00pm
  • Saturday 8:00am - 7:00pm
  • Sunday Closed
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