New Ford Cars, Trucks, & SUVs For Sale in Roswell, NM







New Ford Vehicles for Sale Near You

Roswell Ford is your premier destination for the latest lineup of new Ford vehicles in Roswell, NM. Our extensive inventory includes a wide range of cars, trucks, SUVs, and vans to meet the needs of drivers throughout southeastern New Mexico. Whether you need a fuel-efficient commuter, a rugged work truck, a spacious family hauler, or an adventure-ready SUV, you'll find it at our dealership.

New Ford Cars for Sale

Looking for a new car? The legendary Ford Mustang delivers iconic American muscle with modern performance. This thrilling sports car is popular among driving enthusiasts around Artesia, NM, offering exhilarating performance, aggressive styling, and impressive handling that make it perfect for both daily driving and weekend adventures.

New Ford SUVs for Sale

Roswell Ford offers a diverse lineup of spacious and capable new Ford SUVs ideal for families and adventurers around Lovington, NM.

  • Ford Expedition - This full-size SUV seats up to eight passengers and tows heavy loads with ease. Available in multiple trims, including XLT, Limited, King Ranch, and Platinum, each offers a unique blend of luxury, technology, and capability for families around Mescalero, NM.

  • Ford Escape - This versatile compact SUV offers the perfect balance of efficiency, comfort, and capability. With multiple powertrain options, including hybrid and plug-in hybrid variants, the Escape delivers excellent fuel economy without sacrificing space or performance. Ideal for daily commutes and family road trips.

  • Ford Explorer - A legendary midsize SUV that comfortably seats up to seven passengers, the Explorer combines family-friendly versatility with impressive towing capacity. Available in multiple trims from base to luxurious Platinum and performance-oriented ST, it's perfect for growing families who need space and capability.

  • Ford Bronco - The full-size Bronco takes off-road capability to the next level with legendary 4x4 prowess, removable doors and roof, and serious trail-rated performance. Perfect for tackling dirt trails on weekend adventures and handling everyday errands near Hagerman.

  • Ford Bronco Sport - This rugged compact SUV is built for off-road exploration, with standard 4x4 capability, impressive ground clearance, and advanced terrain management systems. Available trims include Big Bend, Outer Banks, Badlands, Heritage, and First Edition, so you can choose the configuration that best suits your outdoor lifestyle.

New Ford Trucks for Sale

When it comes to tough jobs and big adventures, nothing beats a new Ford truck. At Roswell Ford near Hagerman, you'll find a wide selection of new Ford F-150, Ranger, and Super Duty models ready to take on any challenge.

  • Ford F-150 - America's best-selling truck for over 45 years offers unmatched versatility with a range of powerful engines, advanced towing and hauling technologies, and a comfortable, functional interior. Available in multiple cab styles and bed lengths to fit your exact needs.

  • Ford Maverick - This innovative compact pickup truck redefines what a truck can be, offering impressive fuel efficiency with standard hybrid power, a versatile 4.5-foot bed, and car-like handling. Perfect for urban drivers who need truck utility without the full-size footprint.

  • Ford Ranger - This midsize truck delivers impressive capability in a more maneuverable package, perfect for both work and weekend adventures.

  • Ford Super Duty - For maximum power and capability, step up to the Super Duty lineup. Available in F-250, F-350, and F-450 models with various cab and bed configurations, these heavy-duty trucks offer best-in-class towing and payload capacities, along with advanced features like Pro Trailer Backup Assist™ and FordPass™ Connect.

New Ford Specials & Exclusive Offers for Roswell Residents

  • Low APR Financing & Zero-Down Lease Offers - Drive home with affordable monthly payments and flexible financing terms that make upgrading to a new Ford easier than ever.

  • Manufacturer Rebates & Loyalty Bonuses - Enjoy Ford-exclusive incentives, including cash rebates, loyalty discounts for returning customers, and special first-time buyer programs.

  • Trade-In Bonuses & Instant Appraisals - Maximize the value of your current vehicle with our competitive trade-in offers. Get an instant online or in-person appraisal and apply it directly toward your new Ford.

  • Military & First Responder Discounts - We proudly honor military personnel, veterans, first responders, and healthcare workers with additional savings on select Ford models.

  • Exclusive Dealer Incentives - In addition to national offers, Roswell Ford provides exclusive specials on best-selling trucks and SUVs, including the Ford F-150, Bronco, and Escape.

These deals don't last forever-our specials are updated regularly, so check back often or call (575) 216-7460 to take advantage of today's best offers before they're gone!

Why Buy a New Ford?

Ford is an iconic American brand with a rich history of innovation, quality, and performance. When you choose a new Ford, you're getting a vehicle built to last, with cutting-edge technologies, advanced safety features, and exceptional craftsmanship. From fuel-efficient EcoBoost® engines to durable high-strength steel frames, every Ford delivers years of reliable driving.

New Ford vehicles also offer sleek modern designs, comfortable interiors, and intuitive infotainment systems. Stay connected, entertained, and confident behind the wheel with amenities like SYNC® 4, FordPass™ Connect, and Ford Co-Pilot360™ driver-assist technologies.

Easy Ford Financing in Roswell, New Mexico

  • Fast & Secure Online Pre-Approval - Apply for financing in minutes, get instant results, and see your available loan options before you visit the dealership.

  • Low or No Down Payment Options - Don't let a down payment hold you back. We offer zero-down financing options for qualified buyers, making it easier than ever to upgrade to a new Ford.

  • Flexible Loan Terms & Competitive Rates - Choose from customized financing plans, whether you prefer shorter terms for faster payoff or lower monthly payments over an extended period.

  • All Credit Situations Welcome - We believe everyone deserves a reliable vehicle. Our finance team specializes in securing loans for all credit backgrounds, helping you establish or rebuild credit while driving a dependable new Ford.

  • Trade-In Assistance to Reduce Costs - Apply the value of your current vehicle toward your new purchase, lowering your monthly payments and making your new Ford more affordable.

Start by applying online, visiting us in person at 821 N. Main Street, Roswell, NM 88201, or contact our team to speak with a Roswell Ford finance specialist today!

Visit Roswell Ford Today

Ready to experience the quality, performance, and innovation of a new Ford car, truck, or SUV? Contact the team at Roswell Ford today. Our friendly and knowledgeable sales staff will answer your questions, schedule a test drive, and help you find the perfect vehicle for your needs and budget. Visit our Ford dealership in Roswell today!

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Serving Roswell and Surrounding Communities:

Artesia | Lovington | Mescalero