New Ford Cars, Trucks, & SUVs For Sale in Roswell, NM
Discover the Perfect Ford for You at Roswell Ford
If you're searching for a rugged, reliable, and adventure-ready Ford in Roswell, NM, Roswell Ford is your go-to dealership for new Ford trucks, SUVs, and crossovers. Whether you need the legendary Ford F-150 for tough jobs, the Ford Bronco for off-road exploration, the spacious Ford Expedition for your family, or the fuel-efficient Ford Escape for everyday versatility, we have a model built for you.
At Roswell Ford, we're proud to serve Artesia, Lovington, Dexter, Hagerman, and surrounding areas, providing a stress-free shopping experience, competitive financing, and a selection of the latest Ford models. We offer cutting-edge digital tools, including virtual appraisals and AI-powered inventory matching, making it easier than ever to find and finance your perfect Ford-whether you shop online or in person.
New Specials | Value Your Trade In | New Ford SUVs | New Ford Trucks
Explore Our Top Ford Models in Roswell, NM
Ford Bronco - Iconic Off-Road Performance
The Ford Bronco is a rugged SUV built for adventure, featuring G.O.A.T. (Goes Over Any Terrain) Modes, removable doors, and legendary 4x4 capability. Whether you're exploring desert trails or city streets, the Bronco is engineered for excitement.
Ford F-150 - America's Best-Selling Truck
Power meets productivity in the Ford F-150, offering best-in-class towing, a high-strength aluminum-alloy body, and an available hybrid powertrain for extra efficiency. Whether you need a workhorse for the job site or a weekend warrior for towing, the F-150 is built tough.
Ford Expedition - Spacious & Powerful Family SUV
The Ford Expedition delivers best-in-class towing, three-row seating, and advanced safety technology, making it perfect for families who need space, comfort, and capability for long trips and daily drives alike.
Ford Escape - Smart, Versatile, and Efficient
Compact yet spacious and fuel-efficient, the Ford Escape offers modern tech, available hybrid powertrains, and all-wheel drive capability, making it an excellent choice for drivers who want SUV practicality without the bulk.
New Ford Specials and Exclusive Offers for Residents in Roswell and Beyond
- Low APR Financing & Zero-Down Lease Offers - Drive home with affordable monthly payments and flexible financing terms that make upgrading to a new Ford easier than ever.
- Manufacturer Rebates & Loyalty Bonuses - Enjoy Ford-exclusive incentives, including cash rebates, loyalty discounts for returning customers, and special first-time buyer offers.
- Trade-In Bonuses & Instant Appraisals - Maximize the value of your current vehicle with our top-dollar trade-in offers-get an instant online or in-person appraisal and apply it directly toward your new Ford.
- Military & First Responder Discounts - We proudly honor military personnel, first responders, and healthcare workers with additional savings on select Ford models.
- Exclusive Dealer Incentives - In addition to national offers, we provide Roswell Ford-exclusive specials on best-selling trucks and SUVs, including the Ford F-150, Bronco, and Escape.
These deals don't last forever-our specials are updated regularly, so be sure to check back often or call (575) 623-3673 to take advantage of today's best offers before they're gone!
Easy Ford Financing in Roswell, New Mexico
- Fast & Secure Online Pre-Approval - Apply for financing in just minutes, get instant results, and see your available loan options before you even visit the dealership.
- Low or No Down Payment Options - Don't let a down payment hold you back-we offer zero-down financing options for qualified buyers, making it easier than ever to upgrade to a new Ford.
- Flexible Loan Terms & Competitive Rates - Choose from a range of customized financing plans, whether you want shorter terms for faster payoff or lower monthly payments over an extended period.
- Bad Credit? No Problem! - We believe everyone deserves a reliable vehicle. Our finance team specializes in securing loans for all credit backgrounds, helping you rebuild or establish credit while driving a dependable new Ford.
- Trade-In Assistance to Reduce Costs - Apply the value of your current vehicle toward your new purchase, lowering your monthly payments and making your new Ford more affordable.
Start by applying online, visiting us in person, or calling (575) 623-3673 to speak with a Roswell Ford finance specialist today!