Roswell Ford is Expanding!

Krumland Auto Group Announces Major Expansion with New Roswell Ford Fleet Center and Showroom Renovation

Tom and Linda Krumland, owners of Krumland Auto Group, continue to invest in the future of Roswell with a major expansion project at Roswell Ford, representing an approximately $12 million investment in a new state-of-the-art Fleet Center and a complete modernization of the dealership facility.

The project represents one of the largest private investments currently underway in Roswell and is expected to create approximately 25 to 30 additional jobs while expanding services for commercial and fleet customers throughout southeastern New Mexico.

The expansion includes a new 14-bay Fleet Center designed to service Ford’s commercial vehicle lineup, ranging from F-150 pickups to heavy-duty F-650 trucks. The facility will also provide service and maintenance for commercial vehicles of all makes and models. Featuring more than $1 million in advanced service equipment and technology, the new Fleet Center will allow Roswell Ford to better serve businesses, local governments, contractors, and fleet customers across the region.

In addition to the Fleet Center, Roswell Ford will undergo a complete showroom and facility transformation as part of Ford Motor Company’s newest national image program. The redesigned dealership will be among the first in the country to showcase Ford’s latest branding, customer experience, and facility standards.

“This investment reflects our confidence in Roswell and our commitment to serving the needs of our customers for decades to come,” said Toby Gross of TnT Construction. “We’re building facilities that will support future growth, create jobs, and provide an exceptional experience for both retail and commercial customers.”

Construction on the Fleet Center is expected to be completed first, with the showroom renovation following shortly thereafter. Once complete, the project will position Roswell Ford as one of the premier Ford facilities in the region.

Together, the Roswell Ford expansion and the new Roswell Auto Wash & Pet Spa represent more than $22 million in community investment, demonstrating Tom and Linda Krumland’s continued commitment to economic growth, job creation, and the future of Roswell.