821 North Main Street
Directions Roswell, NM 88201

  • Sales: (888) 719-2393
  • Service: (888) 697-6209
  • Parts: (888) 690-0310

Military / First Responders Bonus Program


Under the terms of the program, Active / Retired Military / Federal and State Police Officers, Fire Fighters, EMT's and other emergency personnel are eligible for additional Bonus Cash. This offer is NOT available to the general public.

Roswell Ford is grateful to all our First Responders and Military and are honoring our heros with a special incentive of up to $2,000 in Bonus Cash - 3 times the standard offer - on new 2016 Ford F-150 or F-250's.
This offer is stackable with other incentives offered by Ford Motor Credit.  Example: 2016 F-150

0% for 72 months + up to $4,500 CASH

     *  $1,000 Smart Bonus Cash  *  $1,000 Owner Loyalty Cash
 *  $2,000 First Responder Cash  *  $500 Labor Day Bonus Cash

Don't want an F-150 or F-250? 
You can still register below and receive a stackable
$500 First Responder incentive on qualifying vehicles.

This is a VERY limited time offer ending contact us today!

"Please come visit us at Roswell Ford or call 575-623-3673 or go to to register and be validated on line for your First Responders eligibility according to the program rules PRIOR to purchasing your vehicle. Once verified, you will receive a certificate number that you will bring to Roswell Ford to claim the First Responder Appreciation Bonus Cash"

The Ford First Responder Appreciation Bonus can be applied to almost all New In-Stock Ford vehicles and can be combined with other Ford incentives for additional savings. There are a couple of exceptions: (not available on Mustang Shelby GT500, Mustang Boss 302, Focus Electric and F-150 Raptor).

At Roswell Ford, we are excited for the arrival of the Ford First Responder Appreciation Program in Roswell NM and we are looking forward to offering this new program to all of the Police, Fire and Emergency Personnel.

Call 575-623-3673 or go to to register and be validated on line. 

Bonus Cash offer exclusively for active members of an eligible First Responders Association who are residents of the United States. Offer is valid for the purchase or lease of an eligible new 2015/2016/2017 model year Ford vehicle (not available on Mustang Shelby GT500, Mustang Boss 302, Focus Electric and F-150 Raptor). This offer may not be used in conjunction with other Ford Motor Company private incentives or AXZD-Plans. Some customer and purchase eligibility restrictions apply. Limit one $500 Bonus Cash offer per vehicle purchase or lease. Limit of five new eligible vehicle purchases or leases per First Responder Association member during program period. See your Ford Dealer for complete details and qualifications.