About Rosell Ford | Roswell, NM


Welcome To Roswell Ford

Since the 1920s there has been a Ford store in the 800 block of North Main Street and for the last 26 years that dealership has been Roswell Ford. Owners Rudy and Viola Cordero moved to Roswell from Las Cruces in 1985.  Rudy became one of Roswell's great civic leaders -- including president of the Roswell Chamber of Commerce -- and Roswell Ford was soon one of the leading Ford dealerships in the southwest with some of the highest customer service ratings ever seen.  Rudy's sudden death in 2002 was a shock to the entire community. His son, Christopher, follows in his father's footsteps and Roswell Ford continues on as the Cordero family business and Roswell's longest running automobile dealership.

What Does Roswell Ford Offer Drivers from Roswell, Artesia, Lovington, Mescalero and Fort Sumner? Truly Exceptional Customer Service from Every Angle

Here at Roswell Ford, everything we do revolves around you. Our various teams are trained to address your needs from the moment you walk through the door, whether you're in the market for your next vehicle or tuning up your current one.

Starting with our selection of new Ford models, our Roswell showroom is the place to be if you're in the market for a Ford Superduty, F-150, Fusion, Mustang or Fiesta.

Looking to save some money in the search for your next car? Roswell Ford also carries a wide range of used cars from Ford, as well as today's other top automakers.

Once you've chosen your next car, Roswell Ford helps you take those all-important next steps towards driving home the Ford of your dreams. Our team of financing experts are trained to sort through various auto loan and lease details in order to help you find the right one for your needs.

Even after you've driven your new Ford Superduty, F-150, Fusion, Mustang or Fiesta out of our showroom, Roswell Ford continues to support you in order to ensure you have a great ownership experience. Our Ford service department offers everything from routine maintenance to repairs, when they're needed. And for those of you who prefer to tinker under the hood yourselves, we keep a healthy stock of auto parts for your endeavors as well.

As you can see, Roswell Ford is equipped to handle all of your automotive needs, though we also keep in mind that everybody brings something different to the table. That's why we encourage you contact us today to see what we can do for you today by visiting us at 821 North Main Street in Roswell, New Mexico.

Contact Info

Roswell Ford

821 North Main Street
Directions Roswell, NM 88201

  • Sales: (888) 719-2393
  • Service: (888) 697-6209
  • Parts: (888) 690-0310

Showroom Hours

  • Monday 8:00am - 7:00pm
  • Tuesday 8:00am - 7:00pm
  • Wednesday 8:00am - 7:00pm
  • Thursday 8:00am - 7:00pm
  • Friday 8:00am - 7:00pm
  • Saturday 8:00am - 5:00pm
  • Sunday Closed